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How To Make Your Website And Digital Brand Stand Out

Updated: Jul 29, 2020

Ever feel like you want your personality to shine through your website or social media channels but you just don’t know how? I’ve been wanting to spruce up my website and digital marketing material for a while, but I couldn’t find the right way to do it.

The Problem

For a long time I’ve been using photos from free stock websites. I loved the images but they didn’t really identify with my business brand.

When people connect with me they often find me on social media, or see me chatting in a Facebook group and then head over to my website to check out what I do. It’s important that visitors to my website get a sense of my core values and style of working. I felt my website and social media platforms weren't clearly showing this.

The Solution

Step forward Susan Truseler and her new Shoot Your Brand service. Susan spoke to me about an offer she has recently launched where she photographs your personal belongings along with a mix of items from her photography props box which blend and complement your business values and branding themes. Susan’s friendly approach and organised process means you feel totally at ease discussing your photography requirements.

These images can then be used on your website, social media posts, banners, pdfs and other digital marketing materials.

How does it work?

Firstly you fill in a quick questionnaire, Susan asks you about your business, your brand and how you will use the images. From here you book in a short Zoom call with Susan to discuss your questionnaire, talk more about the process and what your likes/dislikes are. Susan then creates a Mood board with you on Pinterest whilst you communicate on a digital tool called Trello. It’s all really smooth and easy. There’s lots of chat and discussion, because Susan wants you to get the most from the styled images she creates for you.

Pop It In The Post

For the next step, I bundled up a few of my favourite things in a shoe box and sent them off to Susan at her remote studio. I chose items that related directly to my business and the environment I work in. My favourite notebooks, my trusty ready-reader glasses, my gorgeous leopard print phone case, a mini fake plant that makes me smile because I can’t kill it, my morning coffee mug and a few other bits.

The Magic

Susan then took my personal items and created the most beautifully, professionally styled images for me to use on all my digital marketing materials. With a mix of the items I posted and some of Susan’s own photography props she produced high-resolution images which lift my brand, showcase my organised office and emphasize my calm approach.

Over The Moon

I couldn’t be happier with the images Susan has produced. My website now clearly represents me! Can you spot my favourite sticker from our road-trip and my cute little plant?

I now have a mix of striking social media posts which will be perfect for template backgrounds. I have header images for my blogs and banner images for all my social media accounts. Plus, they have all been sized perfectly. I can’t believe how the tone and colours of each image blend perfectly with my branding kit. The attention to detail is amazing.

Perfect For Small Business Owners

I’ve already loaded-up some of the images to my website (go take a browse!) and I’m really excited to have a library of high-quality professional images to dive into for a good few months. If you would like to learn more about this unique service then please head over to Susan’s website to take a look - (tell her I sent you!). AND - best of all, this isn’t the only service Susan offers! If you have an online shop and would like product images for your shopify site or online shop then check out what else Susan can do for you.

I’m so happy and thrilled with the results. I just love them!

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